Product Returns - A Double-Edged Sword in E-Commerce : The Role of Product Returns in the Two-Step Decision Process in Online Shopping

Zhu, Jingnan

(2016)
Beitrag zu einem Tagungsband

In: [38th ISMS Marketing Science Conference, 2016-06-16 - 2016-06-18, Shanghai, Peoples R China]

Identifikationsnummern