Understanding the interdependencies between the segmentation bases personal values, fashion attitudes and online shopping attitudes in the online fashion retail environment RWTH Aachen University

(2015) [Beitrag zu einem Tagungsband]

[American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Scheuffelen, Stefan
Kemper, Jan
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-2017-05112