Understanding the interdependencies between the segmentation bases personal values, fashion attitudes and online shopping attitudes in the online fashion retail environment RWTH Aachen University
(2015) [Beitrag zu einem Tagungsband]
[American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]
Autorinnen und Autoren
Autorinnen und Autoren
Scheuffelen, Stefan
Kemper, Jan
Brettel, Malte
Identifikationsnummern
- REPORT NUMBER: RWTH-2017-05112