Uncertainty and Polarization of Consumer Opinions in Times of Crisis : The Effect of Product Recalls and Media Coverage on the Volatility and the Dispersion of Brand Perception

Vancouver (2015) [Beitrag zu einem Tagungsband]

Proceedings of the Academy of Management (AOM) Annual Meeting 2015, Vancouver, Kanada

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Stradner, Michael
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-213455