Uncertainty and Polarization of Consumer Opinions in Times of Crisis : The Effect of Product Recalls and Media Coverage on the Volatility and the Dispersion of Brand Perception

Stradner, Michael; Brettel, Malte

Leuven (Belgium) (2015)
Beitrag zu einem Tagungsband

In: European Marketing Academic Annual Conference 2015, Leuven

Identifikationsnummern