“Supersize me!” The effects of cognitive effort and goal frame on the persuasiveness of upsell offers

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten; Wiecek, Annika; Faltl, Martin

Bingley / Emerald (2017) [Fachzeitschriftenartikel]

Journal of service management
Band: 28
Ausgabe: 3
Seite(n): 541-562

Identifikationsnummern