Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Gatzweiler, Alexandra; Blazevic, Vera (Corresponding author); Piller, Frank Thomas

Oxford : Wiley-Blackwell (2017)
Fachzeitschriftenartikel

In: The journal of product innovation management
Band: 34
Heft: 6
Seite(n)/Artikel-Nr.: 772-789