Purchasing for someone else in a b-to-b context : Joint effects of choice overload and accountability

Schaffrath, Kathrin; Wentzel, Daniel (Corresponding author); Erkin, Aras

London [u.a.] : Routledge, Taylor and Francis Group (2018)
Fachzeitschriftenartikel

In: Journal of business-to-business marketing
Band: 25
Heft: 1
Seite(n)/Artikel-Nr.: 11-29