Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’s Customer Connecting Role
Marx, Corina; Brettel, Malte
Cham : Springer International Publishing (2015)
Buchbeitrag, Beitrag zu einem Tagungsband
In: Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, USA, May 15-20, 2012 / Leroy Robinson, Jr. editor
Seite(n)/Artikel-Nr.: 70-70
Identifikationsnummern
- DOI: 10.1007/978-3-319-10912-1_20
- RWTH PUBLICATIONS: RWTH-2018-221134