The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective

Marx, Corina; Brettel, Malte

Cham : Springer International Publishing (2015)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, USA, May 15-20, 2012 / Leroy Robinson, Jr. editor
Seite(n)/Artikel-Nr.: 130-130