How to retain customers after a service failure? : An empirical analysis assessing the impact of immediate vs. Delayed compensation on post-complaint consumer behavior

San Francisco, USA (2017) [Beitrag zu einem Tagungsband]

[Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

von Aswege, Frederike
Kemper, Jan
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-222774