Please Select Your Payment Method : What is the Influence of Consumer Type and Habit on Payment Choice in E-commerce?

(2017) [Konferenzbeitrag]

Summer Marketing Academic Conference 2017 San Francisco, California 2017-08-04 - 2017-08-06

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Deufel, Patrick
Kemper, Jan
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-222775