Who Is Attracted by a Retailer Brand? : A Customer Characteristics Investigation Applied to Private Label Branding Strategies

San Francisco, USA (2017) [Beitrag zu einem Tagungsband]

[Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Bockholdt, Katrin
Kemper, Jan
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-222780