Who Is Attracted by a Retailer Brand? : A Customer Characteristics Investigation Applied to Private Label Branding Strategies

Bockholdt, Katrin; Kemper, Jan; Brettel, Malte

San Francisco, USA (2017)
Beitrag zu einem Tagungsband

In: [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]