Leveraging the full potential of dynamic capabilities in new product development
Vos, Anne; Strese, Steffen Herbert
San Francisco, USA (2017)
Beitrag zu einem Tagungsband
In: [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-222782