The search for innovative partners in co-creation: Identifying lead users in social media through netnography and crowdsourcing

Brem, Alexander (Corresponding author); Bilgram, Volker

Amsterdam [u.a.] : Elsevier (2015)
Buchbeitrag, Fachzeitschriftenartikel

In: Journal of engineering and technology management
Band: 37
Seite(n)/Artikel-Nr.: 40-51

Identifikationsnummern