Leading Mass Customization & Personalization : How to profit from service and product customization in e-commerce and beyond : 24 Expert Interviews

Piller, Frank Thomas (Editor); Walcher, Dominik (Editor)

1st Edition. - Think Consult Publishing (2017)
Buch (Interview)

Einrichtungen

• Lehrstuhl für Betriebswirtschaftslehre, insbesondere Technologie- und Innovationsmanagement [812710]