Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership

Wiecek, Annika; Wentzel, Daniel (Corresponding author); Erkin, Aras

Dordrecht : Springer Netherlands (2019)
Fachzeitschriftenartikel

In: Journal of the Academy of Marketing Science
Band: 48
Heft: 4
Seite(n)/Artikel-Nr.: 795-811

Einrichtungen

• Lehrstuhl für Marketing [812310]