A service design perspective on the stakeholder engagement journey during B2B innovation: Challenges and future research agenda

Lievens, Annouk (Corresponding author); Blazevic, Vera

New York, NY [u.a.] : Elsevier (2021)
Fachzeitschriftenartikel

In: Industrial marketing management
Band: 95
Seite(n)/Artikel-Nr.: 128-141

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