"Touching” services: tangible objects create an emotional connection to services even before their first use

Nägele, Nora; von Walter, Benjamin; Scharfenberger, Philipp; Wentzel, Daniel (Corresponding author)

Heidelberg : Springer (2020)
Fachzeitschriftenartikel

In: Business research
Band: 13
Heft: 2
Seite(n)/Artikel-Nr.: 741-766

Identifikationsnummern

Downloads