You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades

Garbas, Janina Maria Theresa (Corresponding author); Schubach, Sebastian; Mende, Martin; Scott, Maura L.; Schumann, Jan H.

Dordrecht : Springer Netherlands (2022, 2023)
Fachzeitschriftenartikel

In: Journal of the Academy of Marketing Science
Band: 51
Heft: 2
Seite(n)/Artikel-Nr.: 286-309