Mass Customization Thinking : Moving from Pilot Stage to an Established Business Strategy

Singapore [u.a.] / World Scientific Publ. (2010) [Buchbeitrag]

Handbook of research in mass customization and personalization / ed. by Frank T. Piller .... - Vol. 1. Strategies and concepts
Seite(n): 1-18

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Piller, Frank Thomas
Tseng, Mitchell M.

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-105532