How the Personality of a Brand Impacts the Perception of Different Dimensions of Quality

Clemenz, Julian; Willach, Anne Katrin; Brettel, Malte; Schmitt, Robert H.; Möller, Timo Ewald

Copenhagen : Copenhagen Business School Press (2010)
Abstract, Contribution to a book, Contribution to a conference proceedings

In: Proceedings of the 39th EMAC Conference : the six senses - The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...
Page(s)/Article-Nr.: 261-261