Market orientation in emerging firms : developing an appropriate measurement instrument and determining the effect on company performance
Brettel, Malte; Heinemann, Florian; Kessell, Andreas
Red Hook : Curran (2005, 2006)
Contribution to a book, Contribution to a conference proceedings
In: Enhancing knowledge development in marketing / American Marketing Association. - Vol. 15: / ed.: Beth A. Walker ...
- Innovation und Entrepreneurship Group (WIN)