Market orientation in emerging firms : developing an appropriate measurement instrument and determining the effect on company performance

Brettel, Malte; Heinemann, Florian; Kessell, Andreas

Red Hook : Curran (2005, 2006)
Contribution to a book, Contribution to a conference proceedings

In: Enhancing knowledge development in marketing / American Marketing Association. - Vol. 15: / ed.: Beth A. Walker ...


  • Innovation und Entrepreneurship Group (WIN) [813110]