The relevance of recovery economy to mass customization and personalization

Souren, Rainer

München : TUM (2003)
Contribution to a book, Contribution to a conference proceedings

In: Proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) : competitive advantage through customer interaction ; leading mass customization and personalization (MCP) from the ermerging state to a mainstream business model ; Munich, 6 - 8 October 2003, Technische Universität München (TUM) / ed. by Frank T. Piller; Ralf Reichwald ...
Page(s)/Article-Nr.: 15 S.


  • Chair of Technology and Innovation Management (TIM) [812710]