Antecedents to Pricing Strategy: Factors Driving the Selection of Pricing Strategy for New Products or Services of Technology-Based New Ventures

Kaiser, Jonas Jan Boris; Brettel, Malte

Portland (2010)
Contribution to a conference proceedings

In: Proceedings of the Academy of Marketing Science (AMS) Annual Conference 2010, Portland, USA


  • Innovation und Entrepreneurship Group (WIN) [813110]