Cross-cultural differences in the effects of word-of-mouth in relational service exchange : Empirical evidence for the moderating role of uncertainty avoidance from an eight country study
von Wangenheim, Florian; Stringfellow, Anne; Praxmarer, Sandra; Blazevic, Vera; Jiménez, Fernando R.; Yang, Zhilin; Shainesh, Gangadharan; Komor, Marcin; Schumann, Jan H.
Contribution to a conference proceedings
In: Proceedings of the 17th Annual Frontiers in Service Conference 2008, Washington, USA
- Chair of Technology and Innovation Management (TIM)