Cross-cultural differences in the effects of word-of-mouth in relational service exchange : Empirical evidence for the moderating role of uncertainty avoidance from an eight country study

von Wangenheim, Florian; Stringfellow, Anne; Praxmarer, Sandra; Blazevic, Vera; Jiménez, Fernando R.; Yang, Zhilin; Shainesh, Gangadharan; Komor, Marcin; Schumann, Jan H.

Washington (2008)
Contribution to a conference proceedings

In: Proceedings of the 17th Annual Frontiers in Service Conference 2008, Washington, USA

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]