Cross-cultural differences in the effects of word-of-mouth in relational service exchange : Empirical evidence for the moderating role of uncertainty avoidance from an eight country study
Washington (2008) [Contribution to a conference proceedings]
Proceedings of the 17th Annual Frontiers in Service Conference 2008, Washington, USA
von Wangenheim, Florian
Jiménez, Fernando R.
Schumann, Jan H.
- REPORT NUMBER: RWTH-CONV-188979