Cross-cultural differences in the effects of word-of-mouth in relational service exchange : Empirical evidence for the moderating role of uncertainty avoidance from an eight country study

Washington (2008) [Contribution to a conference proceedings]

Proceedings of the 17th Annual Frontiers in Service Conference 2008, Washington, USA

Authors

Selected Authors

von Wangenheim, Florian
Stringfellow, Anne
Praxmarer, Sandra
Blazevic, Vera
Jiménez, Fernando R.

Other Authors

Yang, Zhilin
Shainesh, Gangadharan
Komor, Marcin
Schumann, Jan H.

Identifier

  • REPORT NUMBER: RWTH-CONV-188979