How Advertising Channels Interact: An Empirical Study of Online Purchases

Hild, Sebastian; Brettel, Malte

Chicago, Ill : Curran (2009)
Contribution to a book, Contribution to a conference proceedings

In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]. - Vol. 20: / eds.: Michael Kamins ...