The value of customer co-creation during the innovation process

Kopenhagen (2010) [Contribution to a conference proceedings]

Proceedings of the 39th European Marketing Academy (EMAC) Conference 2010, Copenhagen, Denmark

Authors

Selected Authors

Mahr, Dominik
Lievens, Annouk
Blazevic, Vera

Identifier

  • REPORT NUMBER: RWTH-CONV-191209