The value of customer co-creation during the innovation process

Mahr, Dominik; Lievens, Annouk; Blazevic, Vera

Kopenhagen (2010)
Contribution to a conference proceedings

In: Proceedings of the 39th European Marketing Academy (EMAC) Conference 2010, Copenhagen, Denmark

Institutions

  • Chair of Technology and Innovation Management (TIM) [812710]

Identifier