The value of customer co-creation during the innovation process
Mahr, Dominik; Lievens, Annouk; Blazevic, Vera
Kopenhagen (2010)
Contribution to a conference proceedings
In: Proceedings of the 39th European Marketing Academy (EMAC) Conference 2010, Copenhagen, Denmark
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-191209