Sales through service : Antecedents and performance consequences of selling in customer service encounters

Jasmand, Claudia; Blazevic, Vera; de Ruyter, Ko

Kopenhagen (2010)
Contribution to a conference proceedings

In: Proceedings of the 39th European Marketing Academy (EMAC) Conference 2010, Copenhagen, Denmark

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]