Overcoming linearity: How does corporate identity management impact a company’s reputation and performance?
Arendt, Sebastian; Brettel, Malte
Silver Spring, MD (2010)
Contribution to a conference proceedings
In: "Business Management in a Market Oriented World" : Proceedings of the the 8th IAMB Summer Conference ; Madrid, Spain, June 28-30, 2010 / International Academy of Management and Business
- Innovation und Entrepreneurship Group (WIN)