Does your Online Advertising work for every Consumer? - Measuring age-related Advertising Effectiveness in an Internet Company

Graßmann, Johannes; Brettel, Malte

Coral Gables, Fla : Academy of Marketing Science (2010)
Contribution to a conference proceedings

In: Proceedings of the 2010 annual conference of the Academy of Marketing Science : May 26- 29, 2010, Portland, Oregon / Academy of Marketing Science