Pricing Strategy: Disclosure of Factors Driving the Choice of Pricing Strategy for New Products or Services

Kaiser, J.; Brettel, Malte

Chicago, Ill : American Marketing Association (2011)
Contribution to a book, Contribution to a conference proceedings

In: Summer AMA 2010 : The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare ; proceedings of the 2010 AMA Summer Marketing Educators Conference ; Boston Marriott Copley Place, 13-16 August 2010 / ed.: E. Yver