Towards A Pricing Evolution Model: A Multi-method Approach to Identify Development Paths for New Ventures‘ Pricing of New Products and Services

Kaiser, Jonas Jan Boris; Möller, Timo Ewald; Brettel, Malte

Babson Park, Mass : Arthur M. Blank Center for Entrepreneurship (2010)
Abstract, Contribution to a book, Contribution to a conference proceedings, Journal Article

In: Frontiers of Entrepreneurship Research
Volume: 30