How individual-level social capital leads to superior marketing capabilities: A cross-cultural comparison

Kemper, Jan

Michigan : AIB (2010)
Abstract, Contribution to a conference proceedings

In: Proceedings of the 52nd Annual Meeting of the Academy of International Business : 'International Business in Tough Times' ; Rio de Janeiro, Brazil, June 25-29, 2010 / Eds.: Tatiana Kostova ...


  • Innovation und Entrepreneurship Group (WIN) [813110]