Market-driving Behavior: Performance Consequences in High-Tech Start-Ups

Brettel, Malte; Engelen, Andreas; Land, Simon; Neuenburg, Jesko

Chicago, Ill : Curran (2009)
Contribution to a book, Contribution to a conference proceedings

In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Page(s)/Article-Nr.: 386