Excellence in Innovation Management?
Brettel, Malte; Sattler, Markus
Chicago, Ill : AMA (2009)
Contribution to a book, Contribution to a conference proceedings
In: Winter AMA 2009 : Excellence in Marketing Research - Striving for Impact ; proceedings of the AMA 2009 Winter Marketing Educators' Conference ; February 20-23, 2009, Tampa Marriott Waterside in Tampa, Florida / ed.: Kristy Reynolds ...
- Innovation und Entrepreneurship Group (WIN)