Antecedents of New Product Development: National Culture and Situational Moderators

Engelen, Andreas; Brettel, Malte; Austermann, Dominik Garvin

Briarcliff Manor, NY (2009)
Abstract, Contribution to a conference proceedings

In: Green Management Matters : proceedings of the 2009 Academy of Management Annual Meeting ; August 7-11, 2009 - Chicago, Illinois, U.S.A ; program


  • Innovation und Entrepreneurship Group (WIN) [813110]