Do women still gather and men still hunt? - Measuring gender related advertising productivity in an internet company

GraƟmann, Johannes; Brettel, Malte

Chicago, Ill : Curran (2009)
Contribution to a book, Contribution to a conference proceedings

In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]


  • Innovation und Entrepreneurship Group (WIN) [813110]