How Advertising Channels Interact: An Empirical Study of Online Purchases

Hild, Sebastian; Brettel, Malte

Nantes : Audencia Nantes (2009)
Contribution to a conference proceedings

In: Marketing & the core disciplines : rediscovering references [proceedings of the 38st EMAC Conference, May 26 - 29, 2009, [Audencia Nantes - France] / Jean-Pierre Helfer

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]