Antecedents and Consequences of Ideation in New Product Development: A Cross-Cultural Comparison

Land, Simon

Briarcliff Manor, NY (2009)
Abstract, Contribution to a conference proceedings

In: Green Management Matters : proceedings of the 2009 Academy of Management Annual Meeting ; August 7-11, 2009 - Chicago, Illinois, U.S.A ; program

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]