Strategic Pricing Decisions as Cornerstones for Successful Marketing Management: An Empirical Study on Technology-Based SMEs

Möller, Timo Ewald; Brettel, Malte

Coral Gables, Fla : Academy of Marketing Science (2009)
Contribution to a conference proceedings

In: Proceedings of the 2009 annual conference of the Academy of Marketing Science : AMS Annual Conference ; May 20- 23, 2009, Baltimore, Maryland, Batlimore Marriott Waterfront


  • Innovation und Entrepreneurship Group (WIN) [813110]