Advertising Effectiveness in the World Wide Web: A cross-cultural comparison

Spilker-Attig, Andrea Maria Renate; Brettel, Malte

Chicago, Ill : Curran (2009)
Contribution to a book, Contribution to a conference proceedings

In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]