Advertising Effectiveness in the World Wide Web: A cross-cultural comparison
Spilker-Attig, Andrea Maria Renate; Brettel, Malte
Chicago, Ill : Curran (2009)
Contribution to a book, Contribution to a conference proceedings
In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-196622