Get a reputation or use someone elses - how to build trust to drive purchase intentions
Wiedenfels, Gunnar; Brettel, Malte; Bastian, Michael; Steinkühler, Dominik
Briarcliff Manor, NY (2008)
Abstract, Contribution to a conference proceedings
In: The Questions We Ask : proceedings of the Academy of Management (AOM) Annual Meeting ; August 8-13, 2008, Anaheim, Calif.
- Innovation und Entrepreneurship Group (WIN) 
- Chair of Management Science