Get a reputation or use someone elses - how to build trust to drive purchase intentions

Wiedenfels, Gunnar; Brettel, Malte; Bastian, Michael; Steinkühler, Dominik

Briarcliff Manor, NY (2008)
Abstract, Contribution to a conference proceedings

In: The Questions We Ask : proceedings of the Academy of Management (AOM) Annual Meeting ; August 8-13, 2008, Anaheim, Calif.

Institutions

  • Innovation und Entrepreneurship Group (WIN) [813110]
  • Chair of Management Science [815110]

Identifier

Sources