Get a reputation or use someone elses - how to build trust to drive purchase intentions

Wiedenfels, Gunnar; Brettel, Malte; Bastian, Michael; Steink├╝hler, Dominik

Briarcliff Manor, NY (2008)
Abstract, Contribution to a conference proceedings

In: The Questions We Ask : proceedings of the Academy of Management (AOM) Annual Meeting ; August 8-13, 2008, Anaheim, Calif.

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