Cross-functional Integration of R&D, Marketing, and Manufacturing in Radical Product Innovations

Neubauer, Steven; Schmelter, Ralf; Mauer, René

Briarcliff Manor, NY (2007)
Abstract, Contribution to a conference proceedings

In: Doing Well By Doing Good : proceedings of the Academy of Management (AOM) Annual Meeting ; August 3 - 8, 2007, Philadelphia

Identifier