The Impact of Intangible Value on the Design and Marketing of New Products and Services: An Exploratory Approach

Steiner, Frank; Harmon, Robert

Piscataway, NJ : IEEE (2009)
Contribution to a book, Contribution to a conference proceedings

In: Proceedings of PICMET '09 - technology management in the age of fundamental change : [conference] ; Portland, Oregon, USA, 2 - 6 August 2009 / [Portland International Center for Management of Engineering and Technology]. Ed.: Dundar F. Kocaoglu ...
Page(s)/Article-Nr.: 2066-2079

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]