How to Reduce New Product Development: Customer Integration in the e-Fashion Market

Piller, Frank Thomas; Lindgens, Evalotte

Berlin [u.a.] : Springer (2010)
Contribution to a book, Contribution to a conference proceedings

In: On collective intelligence : [proceedings of the Inaugural Symposium on Collective Intelligence, COLLIN ; Hagen, 2010] / Theo J. Bastiaens ... (ed.)
Page(s)/Article-Nr.: 147-158