How to Reduce New Product Development: Customer Integration in the e-Fashion Market
Piller, Frank Thomas; Lindgens, Evalotte
Berlin [u.a.] : Springer (2010)
Contribution to a book, Contribution to a conference proceedings
In: On collective intelligence : [proceedings of the Inaugural Symposium on Collective Intelligence, COLLIN ; Hagen, 2010] / Theo J. Bastiaens ... (ed.)
Page(s)/Article-Nr.: 147-158
Identifier
- DOI: 10.1007/978-3-642-14481-3_12
- RWTH PUBLICATIONS: RWTH-CONV-197438