Market-Oriented Culture as a Success Factor for Emerging Firms

Brettel, Malte; Engelen, Andreas; Heinemann, Florian; Kessell, Andreas

Chicago : American Marketing Association (2006)
Contribution to a book, Contribution to a conference proceedings

In: Enhancing knowledge development in marketing / American Marketing Association. - Vol. 17: / ed.: Dhruv Grewal ...
Page(s)/Article-Nr.: 55-56