What Drives Firms to Excellence in Innovation Management?

Brettel, Malte; Sattler, Markus

Chicago : American marketing association (2009)
Contribution to a book, Contribution to a conference proceedings

In: Marketing theory and applications : [Proceedings of the American Marketing Association (AMA) Educators' Winter Conference 2009, Tampa, USA]
Page(s)/Article-Nr.: 217-219

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]