Upselling or Upsetting? Determinants of a Successful Upsell Option
Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten
San Francisco (2011)
Contribution to a conference proceedings
In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-198862