Configurator-Based Product Choice in online retail : Transferring mass customization thinking to services in retail

Gerards, Marcus; Siems, Florian; Antons, David; Ihl, Jan Christoph; Piller, Frank Thomas

Shanghai (2011)
Abstract, Contribution to a book, Contribution to a conference proceedings

In: ICIS 2011 Proceedings : International Conference on Information Systems ; ICIS 2011 ; Shanghai, China, December 4-7, 2011 / Association for Information Systems. Dennis F. Galletta, Ting-Peng Liang (Eds.)
Page(s)/Article-Nr.: 1 S.


  • Chair of Technology and Innovation Management (TIM) [812710]
  • Betriebsw.leh. m.d. Schwerp. [816230]