Configurator-Based Product Choice in online retail : Transferring mass customization thinking to services in retail

Shanghai (2011) [Abstract, Contribution to a book, Contribution to a conference proceedings]

ICIS 2011 Proceedings : International Conference on Information Systems ; ICIS 2011 ; Shanghai, China, December 4-7, 2011 / Association for Information Systems. Dennis F. Galletta, Ting-Peng Liang (Eds.)
Page(s): 1 S.

Authors

Authors

Gerards, Marcus
Siems, Florian
Antons, David
Ihl, Jan Christoph
Piller, Frank Thomas

Identifier

  • REPORT NUMBER: RWTH-CONV-002063