Co-Creating Value of Customers: Mass Customization and Beyond

Piller, Frank Thomas; Hilgers, Dennis

Morrisville, NC : Print on Demand: lulu.com (2008)
Journal Article

In: We-Magazine
Volume: 1
Issue: 1
Page(s)/Article-Nr.: 92-98

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]